Pondering your request...
Coffee Bean Freshness
Freshness is our primary driver. We roast all our coffees to order. Once you place an order we add this to our daily roast list for either the same day or the next day. We try and deliver all our coffees within 24 hours of roasting, in Cape Town, and within 48 hours for the rest of South Africa
Since roast to order is our philosophy, this means that finding our coffee at a retail store is unlikely, unless we are in control of the freshness at that outlet. Since we remove the coffee once a week (we then sell it as last weeks blend) and ensure that the coffee is always fresh when you get it.
Interested in reading more about why we believe fresh is the best. We wrote an article for Go south online about this very thing:
Read the article by clicking below:
Once coffee is removed from the roaster it starts losing flavour within minutes of cooling. Hopefully it has not been sprayed with water to cool (we refrain from this practice), if so freezing or cooling is out of the question. Ideally you should drink coffee within 2 days of it being roasted. However seems as most coffee lovers do not own a roaster what are the alternatives?
Coffee is only considered fresh for the first 2 weeks. After that the taste becomes progressively duller.
Freezing - Does it help?
First you need to determine if coffee is correctly roasted. This means that the oils are retained in the roasted bean. Then the bean must be gently air cooled as it comes out of the roaster, as we do with our coffee.
Then at this point coffee is roasted and cooled to the point that best exposes the flavour and oils are in tacked then coffee can be frozen.
We have done our own tests on our own coffee and you can look for further detail other independant studies.
We have found that resting the coffee for about 4-6 hours before freezing gives the best results for our coffee.
How then does a coffee drinker ensure that the coffee he or she drinks still has a fresh flavour? Research and personal testing has shown that if you store the beans in the freezer you can extend their freshness for up to 2 months. Let me state that clearly without freezing the freshness is more or less intact for up to 2 weeks, with freezing the bean can remain fresh for 2 months.
A Quaffee we freeze all our coffee beans a few hours after being roasted. That said we do not sell or deliver any of our coffee 8 days after it has been roasted, even if it has been in the freezer.
We therefore carefully control our stock levels to ensure that the coffees we roast are delivered to our clients within the first week after roasting.
More on freshness
Ground Coffee or Coffee Grinds
Once coffee is ground it starts losing its freshness immediately. Ground coffee will lose at least 50% of its flavour within the first 3 hours after being ground.
Freezing or vacuum packing has little effect on the delay of this process. Best case it will delay it by 30 hours.
Rubbish I hear you say, what about all those coffee companies that vacuum pack and freeze dry etc. The proof is in the tasting. We find that once a coffee drinker has drunk our fresh handpicked mountain grown coffee they too can taste the difference
Managing you freshness
If your coffee machine is serviced by us, we manage the freshness with and for you. We look at your consumption and your facilities (i.e. do you have a freezer) and adjust the supply accordingly. We deliver coffee to match your consumption. and that typically means that for most our clients that is once a week.
We can also do this if you own your own coffee machine. We can work with you to ensure that the coffee is fresh when you drink it. Once you have found the fresh taste you will find it almost impossible to stomach the poorer quality and stale coffees that represent the majority of the market today